Kate Darvill, Fashion Stylist,

Description

A vibrant brand campaign image for Chadstone titled A Life Less Ordinary. Three models are captured riding bumper cars in an amusement setting beneath an elaborate ceiling covered in circular mirrored lights. A blonde woman stands centrally with one foot resting on a red bumper car, holding up a beverage while wearing a blue denim jacket and red shorts. To her left, a male model in a patterned green jacket sits in a purple bumper car. To her right, another model in a yellow top steers a red bumper car. The scene features bold primary colors, dynamic lighting, and playful energy.

Style

Vertical, Commercial, Saturated, Warm

Industries

Department Stores

Color

Context

Advertising Campaign