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  • ·CeraVe The New Face of Legs commercial spot
Brand
CeraVe
ProjectThe New Face of Legs

OBB Media, Agency / Creative,

Associated creatives

OBB Media
OBB MediaProduction

Tags

black man applying lotionblack manman applying lotionapplying moisturizertattooed legsbasketball player legscerave jarmoisturizer jar

Description

This commercial video for CeraVe titled The New Face of Legs features a close-up sequence of a male basketball player applying lotion to his tattooed legs inside a locker room. The camera captures detailed shots of his calves, athletic socks, and branded sneakers resting near a leather bench and a jar of moisturizer. The athlete then stands up, revealing a white athletic t-shirt and dark shorts, before holding up the product jar with a confident expression. The lighting is soft and warm, highlighting the skin texture and athletic details against a wooden locker room interior.

Style

Horizontal, Commercial, Warm, Clean

Industries

Skincare

Context

TVC / TV Commercial