Brand
ProjectNight Shift
Royal Muster - Color,
Associated creatives
Tags
Description
This commercial video for the Celsius Night Shift project captures an urban night scene featuring a woman running through city streets. The piece opens with an exterior view of a multi-story building before moving to high-angle shots of a pedestrian crossing. A woman is seen opening a can of Celsius and drinking before beginning her run through the night environment. The cinematography utilizes low-key lighting and atmospheric city backdrops to create an energetic nocturnal mood. The project credits include Fela for production and Cabin Edit for post-production.
Style
Vertical, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Beverages
Color
Royal Blue (50%)
Pure White (30%)
Background
Street
Context
TVC / TV Commercial


