BrandCeline

Celine Pilates Collection 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black-and-white campaign image for the Celine Pilates Collection 2024 features model Kaia Gerber standing on a sunny balcony overlooking the ocean. Photographed by Hedi Slimane, she wears a black athletic crop top, matching biker shorts, sunglasses, and a baseball cap, with headphones resting around her neck. She holds a patterned cylindrical yoga mat with a shoulder strap across her body. The clean composition highlights the luxury athleisure aesthetic against a bright coastal background, finished with the Celine wordmark centered beneath the frame.
Style
Editorial, Vertical, Commercial, Monochrome, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Rooftop
Context
Advertising Campaign