BrandBud Light
ProjectThe Bud Light Party
Caviar LA, Production,
Associated creatives
Tags
Description
In a series of scenes, Amy Schumer and Seth Rogen address crowds as part of the Bud Light Party campaign. They are seen at an outdoor press conference behind a podium with Bud Light Party branding, addressing an audience. Later, they are seen in an industrial setting wearing hardhats. They also stand on a basketball court in front of spectators. Paul Rudd is seen in the crowd. A blue vintage car with the Bud Light Party logo drives past a field with a farmer holding a can of Bud Light. The lighting varies from natural outdoor light to indoor artificial light. The camera angles include medium shots and wide shots, capturing both the speakers and the audience. The overall tone is lighthearted and comedic.