Catalonia Brand Identity 2019

Description

Brand identity project created by Pràctica for Catalonia, showcasing experimental graphic design and bold typographic layouts. The composition features striking black geometric shapes forming the number 2018 across red, yellow, and white panels. Each poster incorporates minimal text reading Any del Turisme Cultural 2018 alongside official branding marks. The stark contrast between solid primary backdrops and heavy black forms establishes a strong visual rhythm throughout the series. Clean digital layout and precise vector execution define the aesthetic of this cultural identity campaign.

Style

Artistic, Horizontal, Clean, Graphic

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Advertising Campaign