Brand
ProjectCartier Roadster
Publicis Luxe, Agency / Creative,
Associated creatives
Tags
Description
This dynamic commercial video for the Cartier Roadster project showcases a sleek luxury timepiece alongside striking imagery of a leopard pacing across a suspension bridge and city skyline views. The fast-paced sequence features macro shots of the watch bezel, metallic crown, Roman numeral dial, and gear elements cut with cinematic panning of automotive curves and animal textures. Warm lighting and rich metallic reflections emphasize the craftsmanship of the timepiece, blending urban architecture with natural grace.
Style
Vertical, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Industries
Bags & Accessories
Color
Pure White (40%)
Gold (30%)
Silver (30%)
Background
Bridge
Context
Advertising Campaign, TVC / TV Commercial