Cartier Clash de Cartier 2026

Description

This close-up advertising campaign image features actor Zhang Jingyi modeling gold jewelry for the Cartier Clash de Cartier project. Zhang Jingyi is posed with her hand raised near her forehead, displaying a structured gold bracelet around her wrist and a matching gold hoop earring. Her dark hair falls loosely across the frame, framing the right side of her face with subtle makeup and natural skin texture. The background consists of a neutral, industrial concrete surface that contrasts with the warm metallic tones of the jewelry. The lighting is soft and directional, highlighting the reflective surfaces of the gold pieces and the contours of the subject's face. The campaign was photographed by Kayla Connors with creative direction by David Lane and Johanna Bonnevier.

Style

Vertical, Commercial, Clean

Techniques

Macro, Natural light

Industries

Jewellery

Color

Background

Concrete Texture

Context

Advertising Campaign