Good Fortune Collective, Agency / Creative,

Description

This comedic commercial video for SAXX underwear, titled Carpe Diem Cup Le Scrotum and produced by Good Fortune Collective, playfully explores the concept and design of men's pouch underwear. The video features humorous animations, mixed media elements including vintage globe footage, newspaper spreads, polaroids, and various models showcasing different styles and prints of underwear against diverse backdrops. The dynamic editing and lighthearted tone emphasize comfort and branding through witty visual analogies.

Style

Artistic, Humorous, Lifestyle, Vertical

Techniques

Animation

Industries

High Street Fashion

Color

Background

Solid Colour

Context

TVC / TV Commercial