Brand
ProjectGap Holiday 2025 Campaign
Caroline Newell,
Associated creatives
Tags
Description
A diverse group of people of varying ages and ethnicities are seated on tiered white risers in a studio setting. The central foreground figure is a young white woman with long dark hair wearing a grey knit sweater and large gold hoop earrings, singing directly to the camera. Surrounding her are individuals dressed in seasonal apparel including striped sweaters, cozy knitwear, scarves, and beanies in neutral and festive tones. The camera slowly pulls back to reveal a larger group ensemble as they sing together. The lighting is bright and even, creating a clean commercial aesthetic typical of a major holiday campaign.
