
Carioca Studio, Photographer,
Associated creatives
Tags
Description
This commercial product photograph by Carioca Studio captures a black Pepsi can angled dynamically against a dark gradient background. The can is heavily misted with condensation, and liquid splashes outward from the top opening alongside flying droplets and translucent ice cubes frozen in mid-air. The dramatic low-key lighting highlights the metallic sheen of the can and the crystalline clarity of the water and ice. The composition employs a high-speed capture technique to freeze the chaotic motion of the liquid elements.
Style
Horizontal, Commercial, Desaturated, Matte
Techniques
High-speed / freeze, Low-key / chiaroscuro
Industries
Beverages
Color
Jet Black (60%)
Crimson (20%)
Royal Blue (20%)
Background
Black Seamless
Context
Advertising Campaign
