Carhartt WIP Brand Identity 2017

Description

This brand identity project for Carhartt WIP features wheatpaste posters wheat-pasted onto a rough plywood construction wall outdoors in Milan. The posters display typography and imagery detailing the opening of Spazio Maiocchi, a social space founded by Carhartt WIP and Slam Jam. The graphic design was created by Bureau Borsche, combining orange and black panels with informative event text and photographic inserts. The natural daylight illuminates the textured plywood hoarding, concrete footing, and a red construction mesh fence visible in the background.

Style

Horizontal, Commercial, Clean, Raw

Techniques

Natural light, Spray paint / graffiti

Industries

Streetwear

Color

Background

Construction Site

Context

Advertising Campaign, Event / PR