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Carhartt Luke Grimes
ProjectSetting the Stage

Carhartt, Luke Grimes Setting the Stage 2024

Associated creatives

Anomaly LA
Anomaly LAAgency / Creative
Stept Studios
Stept StudiosProduction

Tags

man in black hoodieman in hoodieman in black capman facing crowdmusician on stageLuke Grimesman driving truck

Description

This brand film titled Setting the Stage for Carhartt features actor and musician Luke Grimes. The video opens with a group huddle backstage and cuts to footage of Grimes looking out at a large festival crowd from behind an outdoor stage. Interspersed documentary sequences show rural farm life, chickens scratching in a coop, and Grimes driving a truck while reflecting on his upbringing in Dayton, Ohio. The cinematic visuals blend natural lighting with gritty textures and documentary-style camera work.