Shane Bagwell, Cinematographer,

Description

This campaign video for Carhartt F/W 2026 opens in a dimly lit bar interior where a group of people sit together in a booth. The scene transitions to a nighttime car wash where a hooded figure uses a high-pressure washer on a vehicle. Later sequences show individuals walking outdoors wearing winter jackets and caps. Directed by Alex Acy with cinematography by Shane Bagwell and fashion styling by Silvia Vinci, the video employs a gritty and desaturated visual tone.