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  • ·Carfished commercial campaign by Turo for Car rental
Brand
ProjectCarfished

L&C, Agency / Creative,

Associated creatives

Tags

Description

This commercial video titled Carfished, created for Turo, follows a woman experiencing disappointment after renting a car that looks much smaller than advertised. The sequence features dramatic close-ups of the protagonist looking at her smartphone inside a reception area, transitioning to a wider shot of a car rental counter and a green off-road vehicle in the parking lot. The lighting is cinematic with soft highlights, capturing realistic emotional expressions of concern and realization. Professional editing and color grading enhance the narrative tone of the brand advertisement.

Style

Horizontal, Cinematic, Warm, Clean

Industries

Vehicle Rental & Rideshare

Color

Jet Black (40%)
Cream (30%)
Navy (30%)

Background

Showroom

Context

TVC / TV Commercial