Brand
One6th, Animation,
Associated creatives
Tags
Description
This commercial video for the VABYSMO project titled Caregiver / “Do I Look Like I Care?” portrays a middle-aged woman managing daily family life while navigating emotional challenges. The narrative blends live-action scenes of home life, school runs, and car journeys with striking stop-motion character animation sequences. Cinematic lighting and muted color grading accentuate the atmospheric and empathetic tone of the piece. The production features direction by The Sweetshop and post-production by tenthree and Rascal.
Style
Horizontal, Cinematic, Desaturated
Techniques
Animation
Industries
Skincare
Color
Camel (50%)
Pure White (50%)
Background
House
Context
TVC / TV Commercial