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Brand
VABYSMO
ProjectCaregiver / “Do I Look Like I Care?”

The Sweetshop, Production Company,

Associated creatives

The Sweetshop
The SweetshopProduction
tenthree
tenthreePost Production / VFX
BBH London
BBH LondonAgency / Creative
One6th
One6thAnimation
Black Sheep Music
Black Sheep MusicMusic / Sound
RASCAL
RASCALPost Production / VFX
RASCAL
RASCALMusic / Sound

Tags

middle aged womanwoman in beige coatwomanmiddle aged woman in beige coat

Description

This commercial video for the VABYSMO project titled Caregiver / “Do I Look Like I Care?” portrays a middle-aged woman managing daily family life while navigating emotional challenges. The narrative blends live-action scenes of home life, school runs, and car journeys with striking stop-motion character animation sequences. Cinematic lighting and muted color grading accentuate the atmospheric and empathetic tone of the piece. The production features direction by The Sweetshop and post-production by tenthree and Rascal.