Carat, Media,

Description

This commercial video campaign for Chevrolet titled It's Time To Try Something New captures interactions with truck owners on residential streets and suburban settings. The narrative follows men engaging in conversations, inspecting vehicles, and testing out the 2019 red Silverado pickup truck. The framing is captured in horizontal video format with natural lighting, featuring candid expressions and casual attire. Produced by Parade with agency creative Cossette, the video highlights automotive themes and real-world vehicle testing scenarios.