Brand
ProjectBrand Identity

Capsule Brand Identity 2016
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Description
This clean product photograph showcases the brand identity and packaging design for Capsule by Franklyn, set against a bright white seamless background. The composition features a tall brown kraft paper bag with a die-cut handle and the Capsule logo, accompanied by two blue plastic prescription pill bottles. Several flat pieces of collateral are arranged on the surface, including a patterned card, a dark blue information card with white text, a pill-patterned heart-shaped sticker, and a small multicolored cross sticker. The lighting is soft and even, casting subtle shadows to the left and highlighting the tactile surfaces of the paper and plastic elements.