Brand
ProjectCrush Your Day
Foxden, Production,
Associated creatives
Tags
Description
This commercial spot for Candy Crush opens in a drab, monochrome kitchen where a man wearing a suit sits at a wooden table reading a black-and-white newspaper. As he complains about adult life being boring, the scene suddenly transitions to full color, revealing a brightly lit kitchen with yellow cabinets and a striped rugby shirt. The man excitedly discovers a cereal box labeled Crushable, filled with colorful candy pieces that double as a mobile puzzle game. Throughout the spot, upbeat pacing and playful camera angles capture him interacting with his phone and the breakfast table. The campaign was produced with BBDO New York, Foxden, and BUTTER Music and Sound.
Style
Horizontal, Commercial, playful, Retro
Industries
Video Games
Color
Jet Black (50%)
Pure White (50%)
Background
Kitchen
Context
TVC / TV Commercial