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Brand
Canadian Labour Congress
ProjectBrand Identity

Martin Laporte, Archive Photography,

Associated creatives

Baillat Studio
Baillat StudioGraphic Design
Jean-Sébastien Baillat
Jean-Sébastien BaillatCreative Direction
Hayley Lim
Hayley LimArt Direction
Viktor Radics
Viktor RadicsPhotography
Viktor Radics
Viktor RadicsVideography
Charles Spina
Charles SpinaAccount Direction
Samuel Gauvreau Des AulniersClémentine Roy
Samuel Gauvreau Des AulniersClémentine RoyProject Management
Luce Ruissy
Luce RuissyMotion
Martin Laporte
Martin LaporteArchive Photography

Tags

canadian labour congress brand identitycanadian labour congressbrand identitybrand identity videoconference hall footagegraphic design animation

Description

This video showcases the brand identity project for the Canadian Labour Congress, featuring footage filmed inside a large conference hall alongside dynamic graphic design and motion sequences. The visual sequence transitions between live-action convention footage with attendees at tables and split-screen graphic animations presenting bilingual slogans. Clean typography and stark geometric colour blocks highlight the promotional messaging throughout the presentation. The piece combines documentary-style event coverage with bold graphic design elements to communicate its core themes.

Style

Horizontal, Commercial

Techniques

Motion Graphics

Context

Brand Film / Corporate Video