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  • ·CAMPERLAB Kirje Bag Fall Winter 2025 Campaign
Yuri Fukuhara holding a dark geometric flap handbag while wearing a black and grey striped jacket against a neutral studio background.

Steve Morell, Model,

Associated creatives

Tags

Description

Shot for the CAMPERLAB Fall / Winter 2025 campaign, model Yuri Fukuhara poses with the structured Kirje handbag. Directed under creative director Achilles Ion Gabriel and art director Emanuela Amato, the composition highlights the tactile finish of the dark envelope-style bag. Fukuhara wears a distressed black and grey striped blazer with long straight hair parted in the middle. Low-key studio lighting casts focused highlights across the subject and bag against a smooth, dark gradient backdrop.

Style

Vertical, Commercial, Moody, Tactile

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Off-Black (60%)
Charcoal (30%)

Background

Gradient

Context

Advertising Campaign