Brand

Steve Morell, Model,
Associated creatives
Tags
Description
Shot for the CAMPERLAB Fall / Winter 2025 campaign, model Yuri Fukuhara poses with the structured Kirje handbag. Directed under creative director Achilles Ion Gabriel and art director Emanuela Amato, the composition highlights the tactile finish of the dark envelope-style bag. Fukuhara wears a distressed black and grey striped blazer with long straight hair parted in the middle. Low-key studio lighting casts focused highlights across the subject and bag against a smooth, dark gradient backdrop.
Style
Vertical, Commercial, Moody, Tactile
Techniques
Low-key / chiaroscuro
Industries
Bags & Accessories
Color
Off-Black (60%)
Charcoal (30%)
Background
Gradient
Context
Advertising Campaign



