Brand
ProjectCamouflage
Publicis Mojo, Agency / Creative,
Associated creatives
Tags
Description
This video commercial for Toyota Corolla titled Camouflage features a mature male truck driver operating a large car transporter vehicle along a flat, arid road. The scene cuts between interior cab shots of the driver and exterior views of the truck passing through dry, grassy landscapes with cattle herds. The driver steps out to encounter a small Pomeranian dog sitting squarely in the middle of the empty asphalt highway. The narrative builds tension through close-up shots of both the driver and the dog facing off on the road. The production features natural daylight, muted earthy colour grading, and cinematic framing.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film
Industries
Luxury Automotive
Background
Road
Context
TVC / TV Commercial