BrandCalvin Klein
ProjectSpring 2025 Ad Campaign
Mert Alas and Marcus Piggott, Photographer, New York
Associated creatives
Tags
Description
A male model stands against a stark, curved white wall under a cloudless deep blue sky. He wears a plain white cotton ribbed tank top and matching white briefs. His body is angled towards the camera with one arm extended along the wall and one leg bent. The Calvin Klein logo is printed on the wall in black sans-serif text to his right. The scene is bathed in bright, direct sunlight, creating sharp shadows that accentuate his posture. The composition is clean, high-contrast, and minimalist.
Style
Commercial
Techniques
Natural light
Industries
Lingerie & Underwear