Brand
ProjectSpring 2024 Ad Campaign

“The Passenger” by Iggy Pop,
Associated creatives
Tags
Description
This black and white image features South Korean artist Jung Kook posing inside a grand transit hall for Calvin Klein's Spring 2024 ad campaign, photographed by Mert Alas with styling by Emmanuelle Alt. Jung Kook stands with his legs apart, wearing a dark leather jacket with a popped collar, fitted trousers, and dark boots. The background reveals the expansive arched architecture and departure boards of Grand Central Terminal in New York City. The composition utilizes high-contrast monochrome tones and dramatic perspective to highlight the subject against the vast interior space. The Calvin Klein brand logo appears on the left side of the frame.

