Brand
ProjectJeans Spring / Summer 2019
Calvin Klein Jeans Spring / Summer 2019 2025
Associated creatives
Tags
Description
This campaign video for the Calvin Klein Jeans Spring/Summer 2019 collection features a series of sun-kissed, suburban scenes. A young man wearing a white t-shirt and light-wash jeans rides a green bicycle past a single-family house. Later, he is seen indoors eating breakfast in Calvin Klein branded underwear, and sharing intimate moments with a blonde woman in a bedroom. The footage uses natural lighting and a warm, nostalgic color grade that evokes a relaxed American lifestyle.