Melvyn Reiningi,

Description

This commercial campaign image for Calvin Klein features a group of four models posing intimately against a stark white background while holding perfume bottles. The two male models appear shirtless in denim jeans, while the two female models wear white tops and denim. The lighting is bright and clean, emphasizing the fresh, youthful energy of the fragrance line. Droplets of water are subtly splashed across the scene, adding a wet-skin effect that highlights the refreshing nature of the body mist. Stuart Winecoff captured the campaign, featuring models May Carter, Melvyn Reiningi, and Valentin Humbroich.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Fragrance

Color

Background

White Seamless

Context

Advertising Campaign