Calvin Klein Fall 2023 Ad Campaign 2023

Description

Kid Cudi stars in this striking portrait for the Calvin Klein Fall 2023 ad campaign, captured by photographers Inez & Vinoodh. The subject is partially submerged in a pool with the waterline cutting directly across his midsection, creating a split-frame visual effect between air and water. He wears an unbuttoned denim shirt with his hands behind his head and Calvin Klein underwear featuring the signature branded waistband. The lighting creates rich contrast against the dark background, highlighting the aquatic textures and reflections across the surface.

Style

Vertical, Commercial, Cinematic, Moody

Techniques

Underwater, Natural light

Industries

High Street Fashion

Color

Background

Outdoor Pool

Context

Advertising Campaign