Y&R Singapore, Agency / Creative,
Associated creatives
Tags
Description
This commercial video project titled Bubbles for Caltex captures various urban scenes filled with floating soap bubbles drifting past office buildings, a bridge, and city streets. The sequences feature diverse individuals in offices and outdoor settings looking upward in wonder as the transparent spheres float through the air. The cinematography utilizes soft natural daylight and warm tones to create a cinematic atmosphere. Production was handled by Otto Empire, with creative direction by Y&R Singapore and post-production visual effects by Fin Design + Effects.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, VFX / visual effects
Industries
Luxury Automotive
Background
Street
Context
Advertising Campaign, TVC / TV Commercial