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Brand
Cadillac
ProjectELECTRIQ Theater: Retail Pop-up

Cadillac ELECTRIQ Theater: Retail Pop-up 2024

Associated creatives

Jack Morton US
Jack Morton USAgency / Creative

Tags

cadillac electric vehiclecadillac electric carelectric vehicleelectric carcadillac lyriccadillac carvintage cadillachistoric car

Description

This promotional video presentation for Cadillac details the brand heritage and its evolution into electric vehicles, juxtaposing vintage archival footage and historic car models with the modern electric Lyric. Created as part of the Electriq Theater retail pop-up project by Jack Morton US, the video features dynamic sequencing, maps of California, highway drone shots, and close-up product views. The visual narrative moves from classic black-and-white historical references to contemporary sleek automotive design with dramatic lighting and modern digital transitions.