Brand
ProjectDawn Bunny
Saatchi & Saatchi Australia, Creative Agency, Sydney
Associated creatives
Tags
Description
This commercial video for the Cadbury project Dawn Bunny, created by Saatchi & Saatchi Australia with post-production by Fin Design + Effects, depicts a nighttime suburban scene. A vintage delivery van is parked on a quiet residential street with its back doors open, depositing chocolate eggs along the roadside. The sequence follows a nocturnal journey through a suburban neighborhood under the moonlight, capturing atmospheric lighting and quiet streets.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
CPG / Packaged Food
Color
Navy (50%)
Pure White (50%)
Background
Street
Context
TVC / TV Commercial
