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  • ·The Denim Cowboy by Levis starring Beyonce
Brand
Levi's
ProjectThe Denim Cowboy

Cabin Edit, Post Production / VFX,

Associated creatives

PRETTYBIRD US
PRETTYBIRD USProduction
Cabin Edit
Cabin Edit
TBWA Chiat Day LA
TBWA Chiat Day LAAgency / Creative
Method Studios Los Angeles
Method Studios Los AngelesPost Production / VFX
Barking Owl
Barking OwlMusic / Sound

Tags

beyoncebeyonce cowboy hatcowboy hatwoman in cowboy hatblue cowboy hatdenim jeanslevis jeans

Description

The Denim Cowboy campaign film for Levis features Beyonce as the central figure in a vintage laundromat and dusty town setting. Beyonce wears a blue denim cowboy hat, white top, and jeans, engaging with the laundromat's washing machines while other patrons wait. The cinematic production utilises natural light and a nostalgic color grade to evoke a classic Americana aesthetic. The video is directed by PRETTYBIRD US with creative agency support from TBWA Chiat Day LA.