BrandLevi's
ProjectThe Denim Cowboy
Cabin Edit, Post Production / VFX,
Associated creatives
Tags
Description
The video opens with a title card for "The Denim Cowboy", a presentation by Levi's starring Beyoncé. It transitions to a daylight scene on a street corner, where a woman rides a palomino horse past a Main Street sign. The video then shifts to an interior shot of Beyoncé in a laundromat, wearing a denim hat and jeans. She places clothing into a washing machine. The scene continues with more shots of her and other people in the laundromat, operating washing machines and folding laundry. The scene is lit by overhead fluorescent lights.

