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BrandBYD
ProjectEuro 2024

CAA, Agency / Creative,

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Associated creatives

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Description

A silver BYD Seal electric car travels down a city street as part of a festive parade or promotional event. The car is surrounded by people waving flags, suggesting a celebration or cultural event. Augmented reality elements, such as glowing blue orbs and a digital display on a building, enhance the scene. The people inside the car look happy, contributing to the positive mood. The setting features classic European architecture with arched walkways and stone buildings. The augmented reality visuals add a futuristic dimension to the urban environment. The parade is taking place during the day, with natural light illuminating the scene. The camera work includes tracking shots and close-ups, showcasing the car's design and the lively atmosphere.