Brand Identity 2025

Description

This commercial image captured by Andrew Thomas Lee for the Bygones Brand Identity project features a vibrant red cocktail served in a lowball glass. The drink contains a single clear ice cube and is garnished with a distinctive black sword-shaped stirrer. The glass rests on a white circular coaster atop a dark, textured grey tabletop. In the background, a striking bright red rectangular box displays an oval logo with decorative linework, alongside a partial gold-toned object. Warm directional lighting casts soft shadows across the composition, accentuating the translucent layers of the amber and red beverage.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Context

Advertising Campaign