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ProjectBrand Identity
Close-up overhead view of a red-bound menu with Let Bygones Be Bygones branding beside a cocktail glass on a coaster.

Brand Identity 2025

Associated creatives

Matey
MateyGraphic Design
Andrew Thomas Lee
Andrew Thomas LeePhotography

Tags

red menumenucocktail glassglasscoasterwhite coaster

Description

This overhead editorial photograph for the Bygones brand identity project by Andrew Thomas Lee captures a vibrant red-bound menu resting on a dark textured surface. The menu features cream pages printed with a distinct oval logo and the phrase Let Bygones Be Bygones. Positioned beside the menu is a stemmed cocktail glass resting on a matching white coaster with a red border and logo emblem. The composition uses high-contrast lighting and clean graphic lines to highlight the hospitality branding elements.

Style

Editorial, Vertical, Clean

Techniques

Bioluminescence

Industries

Restaurants

Color

Crimson (50%)
Cream (50%)

Background

Metal Texture

Context

Brand Film / Corporate Video