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Levi's Buy Better. Wear Longer. 2026

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This commercial video for Levi's titled Buy Better Wear Longer highlights the craftsmanship and durability of denim products. The sequence opens with industrial shots of denim fabric rolling through factory machinery, followed by close-ups of sewing and riveting processes. Later scenes transition to everyday life, featuring individuals wearing jeans while walking down city streets, navigating wooded paths, dancing at a club, and riding a motorcycle. The post-production was handled by William McVay.