Levi's Buy Better. Wear Longer 2022

Description

The commercial showcases the journey of Levi's jeans, from the weaving of the denim fabric in a factory, through the sewing and riveting stages of manufacturing. The jeans are then presented in various scenes: being worn by a man exiting a shop onto a city street, another man walking through a forest, and finally, several people dancing in a disco setting. The color grading gives the scenes a nostalgic vintage feel. The scenes feature factory machinery and workers handling the fabric, a sewing machine stitching seams, and the attachment of rivets to the denim. Urban exterior setting is displayed with pedestrians walking on a city street next to older model cars. Jeans are worn in nightlife setting by a diverse group of people dancing together in a disco with a spinning disco ball.