Carmichael Lynch, Agency / Creative,

Description

This commercial spot for Butterball titled Care hard. Cook Easy | Carried Away features two cheerful women in yellow patterned shirts and blue aprons handing out turkey samples in a grocery store. Customers sample various prepared turkey dishes, including meatballs and tacos, while shopping in the aisles and preparing meals at home. The video captures warm, brightly lit supermarket and kitchen environments with natural lighting, focusing on food preparation and community interaction. The campaign highlights the versatility of ground turkey through relatable and humorous culinary scenarios.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Retail Store

Context

TVC / TV Commercial