BrandFL x Nike x Jordan
ProjectPutting on a Clinic
Burn Studio, Production,
Associated creatives
Associated creatives
Tags
Description
This video promotes Foot Locker's 'The Clinic' campaign, highlighting basketball and fashion. The video features professional basketball players Kevin Durant and Jayson Tatum in dark indoor environments, intercut with a referee inside a store filled with shoes and shoe boxes. Camera shots feature close-ups of basketballs and shoes, focusing on textures and details. The players are seen in practice, holding and dribbling basketballs. The lighting sets a moody atmosphere, with spotlights emphasizing the action. There are scenes inside a sneaker store. Fashion elements of clothing and shoes are highlighted.