Brand
ProjectBurger King “Cows Menu”
The Mill London, Post Production / VFX,
Associated creatives
Tags
Description
This commercial spot for Burger King features a young boy dressed in a white rhinestone cowboy outfit and white cowboy hat, playing an acoustic guitar while walking across a whimsical, brightly lit green set. Stylized hills and mechanical black-and-white cows fill the pastoral background as pink smoke swirls around the scene. The whimsical art direction contrasts lighthearted musical performance with satirical ecological commentary, captured with vibrant studio lighting and crisp live-action framing.