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Burger King Burger King “Cows Menu” 2020

About

This commercial spot for Burger King features a young boy dressed in a white rhinestone cowboy outfit and white cowboy hat, playing an acoustic guitar while walking across a whimsical, brightly lit green set. Stylized hills and mechanical black-and-white cows fill the pastoral background as pink smoke swirls around the scene. The whimsical art direction contrasts lighthearted musical performance with satirical ecological commentary, captured with vibrant studio lighting and crisp live-action framing.

Brand

Burger King

Project

Burger King Burger King “Cows Menu” 2020

Keywords

young boy cowboyboy cowboywhite cowboy hatwhite cowboy outfitboy playing guitaracoustic guitar

Credits

We Believers
Agency / Creative
Partizan USA
Production
Final Cut London
Pickle Music
Music / Sound
The Mill London
Post Production / VFX

Styles

HorizontalCommercialWarm

Industries

Fast Food

Background

Set-dressed

Context

TVC / TV Commercial
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