Logo
  • Home
  • ·Media
  • ·Burberry Winter 2026 Plaid Trench Coat Campaign
BrandBurberry
ProjectWinter 2026 Ad Campaign
Model in sunglasses wearing a belted plaid trench coat and dark trousers standing outdoors by a river in front of a historic building.

Burberry Winter 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArt Direction
Glen Luchford
Glen LuchfordPhotographer
FKA twigs
FKA twigsTalent
Bai
BaiModels
Cathy Simmons
Cathy SimmonsModels
Charlotte Boggia
Charlotte BoggiaModels
Douta Sidibe
Douta SidibeModels
Jacqui Hooper
Jacqui HooperModels
Joe Bottomer
Joe BottomerModels
Luiza Perote
Luiza PeroteModels
Rey
ReyModels
Romeo Beckham
Romeo BeckhamModels
Xiao Wen Ju
Xiao Wen JuModels

Tags

plaid trench coatchecked trench coattrench coatblack male modelmale model posingmodel in sunglassessunglasses

Description

A male model poses in a low-angle vertical shot for the Burberry Winter 2026 advertising campaign photographed by Glen Luchford with creative direction by Daniel Lee. The subject wears an oversized, belted double-breasted trench coat in a light plaid check pattern over dark trousers, paired with sculptural tinted sunglasses. He stands along the waterfront with the River Thames and the classical stone facade of London County Hall visible in the background under soft, overcast daylight. The composition emphasizes structured tailoring and graphic British architectural lines.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Off-White (60%)
Off-Black (30%)

Background

River

Context

Advertising Campaign