Burberry Winter 2026 Ad Campaign 2026

Description

A low-angle full-length fashion campaign portrait for Burberry's Winter 2026 collection, shot by Glen Luchford under the creative direction of Daniel Lee with art direction by Lane & Associates. A Black male model poses dynamically on an embankment wearing an oversized, belted light-colored plaid trench coat paired with dark trousers and wrap-around tinted sunglasses. In the background, the cloudy sky hangs over the River Thames and the classical facade of London County Hall.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

River

Context

Advertising Campaign