Burberry Winter 2026 Ad Campaign 2026

Description

Captured for the Burberry Winter 2026 advertising campaign by photographer Glen Luchford under the creative direction of Daniel Lee, a model poses beneath an architectural bridge structure along the River Thames. The styling centers on a structured, double-breasted off-white wool coat detailed with an exaggerated funnel collar, prominent contrasting buttons, and wrist tab fastenings. Layered underneath is a dark tartan fringed scarf paired with black leather gloves. In the background, the iconic Gothic Revival facade of the Palace of Westminster sits across the water under an overcast London sky, rendered in cool, desaturated tones.

Style

Horizontal, Commercial, Cool, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Civic Building

Context

Advertising Campaign