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BrandBurberry
ProjectWinter 2026 Ad Campaign
Fashion model posing outdoors in a long belted faux-fur coat against a river and bridge backdrop.

Burberry Winter 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArt Direction
Glen Luchford
Glen LuchfordPhotographer
FKA twigs
FKA twigsTalent
Bai
BaiModels
Cathy Simmons
Cathy SimmonsModels
Charlotte Boggia
Charlotte BoggiaModels
Douta Sidibe
Douta SidibeModels
Jacqui Hooper
Jacqui HooperModels
Joe Bottomer
Joe BottomerModels
Luiza Perote
Luiza PeroteModels
Rey
ReyModels
Romeo Beckham
Romeo BeckhamModels
Xiao Wen Ju
Xiao Wen JuModels

Tags

woman in long fur coatwoman in fur coatlong fur coatfur coatbelted shearling coatshearling coatleather waist beltleather belt

Description

A low-angle fashion portrait captured for Burberry's Winter 2026 Ad Campaign, photographed by Glen Luchford under the creative direction of Daniel Lee. The model stands prominently in the foreground wearing a full-length, textured shaggy fur coat cinched at the waist with a brown leather buckled belt and matching sleeve straps. Soft daylight illuminates the figure against the architectural backdrop of a river bridge structure and urban skyline across the water.

Style

Vertical, Commercial, Earthy, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (70%)
Espresso (20%)

Background

Bridge

Context

Advertising Campaign