'It’s Always Burberry Weather: London in Love' 2025 Ad Campaign 2025

Description

Part of the Burberry 2025 ad campaign titled It’s Always Burberry Weather: London in Love, this image features model Liu Wen photographed in London by Drew Vickers. Liu Wen stands outdoors against a background of bare branches, wearing a patterned trench coat over a blue button-down shirt and light green trousers. The portrait employs natural outdoor lighting and captures a direct, poised expression with hair caught in motion. Creative direction is led by Daniel Lee.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Woodland

Context

Advertising Campaign