Burberry Holiday 2025 Ad Campaign 2025

About

Son Heung-min is featured in this portrait for the Burberry Holiday 2025 ad campaign directed by Daniel Lee. He stands outdoors on a snowy path surrounded by frost-covered foliage, wearing an olive green and cream striped duffle coat, neutral trousers, and dark boots. In one hand, he holds a signature check pattern backpack, completing the winter-ready look. The composition is framed vertically with soft natural lighting illuminating the scene.