Brand
ProjectSHANGCHENGSHI for China

Robert You, Photographer,
Associated creatives
Tags
Description
This commercial image showcases a Bulgari Serpenti watch photographed by Robert You for the SHANGCHENGSHI project in China. The rose gold, diamond-encrusted timepiece is elegantly coiled within a vibrant red circular sculpture that radiates textured, ribbed fins outward. Set against a deep black background, the composition employs sharp studio lighting to highlight the metallic sheen of the watch and the rich red tones of the display prop. Small white typography at the bottom reads SHANGCHENGSHI.
Style
Vertical, Commercial, Clean, Graphic
Techniques
3D render / CGI
Industries
Jewellery
Color
Gold (50%)
Scarlet (50%)
Background
Black Seamless
Context
Advertising Campaign
