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Brand
Built
ProjectWhat the puff?! - Peanut Butter Cup

Marcus Thomas, Agency / Creative,

Associated creatives

Marcus Thomas
Marcus ThomasAgency / Creative

Tags

animated marshmallow charactersmarshmallow charactersanimated characterspeanut butter cupbuilt protein barprotein bar

Description

This commercial video for Built promotes the Peanut Butter Cup snack through a whimsical animated narrative. The spot begins in a fantastical, surreal world of peanut butter rivers, chocolate hills, and floating marshmallow characters wearing aviator goggles and hats. The animation transitions smoothly into a live-action scene featuring a family sitting together on a couch enjoying the product. Close-up shots showcase the candy bar packaging and nutritional highlights against a warm, inviting living room background.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Animation

Industries

CPG / Packaged Food

Background

Living Room

Context

TVC / TV Commercial