Built What the puff?! - Peanut Butter Cup 2026

Description

This commercial video for Built promotes the Peanut Butter Cup snack through a whimsical animated narrative. The spot begins in a fantastical, surreal world of peanut butter rivers, chocolate hills, and floating marshmallow characters wearing aviator goggles and hats. The animation transitions smoothly into a live-action scene featuring a family sitting together on a couch enjoying the product. Close-up shots showcase the candy bar packaging and nutritional highlights against a warm, inviting living room background.